Clear age ratings will be displayed on UK-produced music videos on YouTube and Vevo, as the government seeks to protect children from inappropriate content online. The new measures, which have been agreed voluntarily by parts of the music industry after a government initiative, will apply to videos that are deemed unsuitable for children and are produced in the UK by artists who are represented by major labels. The announcement on Tuesday will make permanent a pilot programme launched by the government in October
Once upon a time everyone's favourite pop idol was either Donny Osmond or Dusty Springfield. It was inspirational to see young, emerging stars judged not primarily on their looks but on talent. Since Britney Spears burst onto the scene in her school uniform, the message has been clear to all the stars out there: it's not about getting to the top, it's about staying at the top.
You can change your cookie settings at any time. Further action is being taken to protect children from viewing inappropriate music videos on the internet. The Government is working with the UK music industry, BBFC and digital service providers like Vevo and YouTube to take further action to protect children from viewing inappropriate videos on the internet.
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From the topic Music. Online music videos will now get age ratings in the same way films do, following a government pilot. Examples of videos with the 15 certificate include Calvin Harris's Open Wide, which has "strong bloody violence", sexual references and language, and Meet Me in the Middle by Jessie Ware, which is said to have sexual content.
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